Bachelor Thesis

Main research question:How to improve the collaboration process in a commercial strategy team in the hotel industry? Research objectives: ✓ To understand how a commercial strategy team in the hotel industry looks like. To identify foundational elements of the collaboration process in a commercial strategy team in the hotel industry. To understand the collaboration process in a commercial strategy team in the hotel industry. To identify potential process losses during the collaboration process in a commercial strategy team in the hotel industry.
Here you can read my thesis as it was submitted to my university, without any edits. The document is 58 pages long, but there is a detailed table of contents to help you navigate and chapters description below:● Background: A context analysis explaining how this topic became relevant and why it is important. ● Fundamentals: Theoretical (academic) knowledge about what is already researched regarding collaboration in the given context. ● Methodology: A chapter explaining and justifying how the research was conducted. ● Results: A chapter reporting on results from the interviews.● Discussions: A chapter presenting the conclusion of the research, combining academic research and results from the interviews. ● Recommendations: A chapter that gives recommendations answering the main research question. If you are short on time, just read the following chapters: Fundamentals, Discussions and Recommendations.

My results in number

325

Hours

spent working on the thesis (plus many hours of walking and thinking)

71

Sources

in the reference list, most of them academic (and those are only the ones that were cited)

15

Interviews

(plus conversations with people from and outside the industry)

A huge thank you to the interviewees* for sharing their knowledge and experience:Allison Handy, Senior Vice President of Sales at Aimbridge Hospitality● Amy Infante, Founder & CEO at GitGo● Andrew Rubinacci, Chief Advisory Officer at FLYR for Hospitality● Bob Thiraphoj, Senior Director of ECommerce and Business Travel Sales at Atrium Hospitality● Chris Hardy, Vice President of Commercial Strategy at Parks Hospitality Group● Erin Taylor, Regional Vice President of Commercial Strategy at Aimbridge● Jennifer Hill, Vice President of Commercial Strategy at Kalibri Labs● Lynn Zwibak, Founder & CEO at Zwibak Revenue Management● Noelani Schroy, Vice President of Commercial Strategies at LodgIQ● Raimund Notz, Director of Hotel Revenue Optimization Central & Eastern Europe at Preferred Hotels & Resorts● Stephanie Pinto, Vice President Sales at Aimbridge Hospitality EMEA● and four more interviewees who preferred to stay anonymous*The interviewees gave their consent to reveal their names(The names, positions, and companies listed correspond to those held by the interviewees at the time of the interviews)A special thank you to Yoy Bergs, Lecturer in Research Methods & Organisational Behaviour at Breda University of Applied Sciences and Lori Kiel, Chief Commercial Officer at The Boca Raton for support and inspiration throughout the whole process. If you have any questions, comments, suggestions, or ideas about my thesis, or if you're simply curious, please feel free to contact me.